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Who are “Shills” and are they Common?

Shills operate not only in in-person situations but also online. A “shill” is a hired person (or organization) who publically assists in inciting enthusiasm for a company and/or their products in order...

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FTC Launches Law Enforcement Initiative Stopping Deceptive Advertising and...

The combined total the companies are ordered to pay is approximately $34 million, which the FTC will use to refund consumers. Early January 2014, Sensa and three other national marketers of fad...

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What Regulatory Changes are Affecting Network Marketing Companies? Part Two

When you see that a company has been sent inquiries or investigative demands from regulatory agencies, it’s not always a good idea to jump to conclusions about the legitimacy of its operations. Part...

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How Important Are Celebrity Endorsements? Do They Help Marketing or Is It a...

Tthe advertising model for direct selling is quite different than conventional advertising. In the conventional advertising world, celebrity endorsement is very effective. Among the factors for...

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New Press Release – BurnLounge Appeal Decision Will Impact MLM Industry and...

MLMLegal.com Releases Comprehensive Analysis on Landmark Case on Pyramid Guidance and the Role of “Personal Use” in Pyramid Analysis PORTLAND, OR–(Marketwired – June 26, 2014) - Click for the full...

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Distributor Q&A: How Many Levels Deep Is It Legal to Go?

The issue of levels has not been the focus of the Federal Trade Commission (FTC) or state attorneys general in the enforcement of pyramid laws. The issue of depth of levels seemed to be a major focus...

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The Origin and Operation of the Famous 70% Rule Explained

At the time of ordering by a distributor, don’t order more inventory unless you have sold or personally used at least 70% of what you have previously ordered. The 70% rule derives from the 1979 FTC...

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Vemma vs. FTC: 10 Quick Bullet Points

MLM Expert Attorney, Jeff Babener offers ten FTC vs. Vemma litigation bullet points. On August 17, 2015, the FTC filed a complaint in U.S. District Court in Arizona, seeking a permanent injunction...

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New Video: Current Regulatory Changes are Affecting Network Marketing Companies

The MLM industry has, during the last 20 years, developed positive working relationships with regulatory agencies such as attorneys general and the FTC (Federal Trade Commission). There was a time,...

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Do Celebrity Endorsements Result in Increased Marketing Results and Sales?...

This Video Explains Which Statement is True: Celebrity Endorsements Improve Marketing or Celebrity Endorsements are a Double-Edged Sword. In the conventional advertising world, celebrity endorsement...

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